You never get a second chance to make a first impression!
While no one is quite sure who said that, one thing is for sure.
They were right.
When it comes to social media, sometimes all you have is those 3 seconds where someone sees your content, clicks on your profile, and _________________
That blank is up to you. Do they follow? Do they click the link in the bio? Or do they just off right away?
On Instagram your bio section is your handshake. It’s your warm smile and your resume all wrapped up into 150 characters MAX.
So here’s the 4 main keys to having the perfect Instagram bio.
SEPARATE IMPORTANT DETAILS
Whether it’s with emojis, dashes, or spaces your bio needs to be easily readable and digestible. While 150 characters doesn’t seem like a lot, without the proper spacing it can look abrasive.
I found the best format is this:
A sentence about who you are and what you do
Call to action
You should have an elevator pitch for your business, so quick it can fit in 150 characters. If you don’t I recommend using the above format to help you get started.
2. MAKE YOUR NAME KEY WORD SEARCHABLE
Did you know you can change your name on Instagram? I’m sure most of you may be thinking, “Why would I change my name? Wouldn’t that make it harder for someone to find me?”
In actuality people who search your name will find your username easily, but those who search keywords such as
“Business Coach” “Holistic Yoga Instructor” “Accounting Consultant”
Can see these keywords pop up in your name section.
Mine, for example, says “SOCIAL MEDIA + MINDFULNESS” because those are the two key words I want to be associated with.
3. Enticing Call To Action
Once you’ve established who you are and what you do, now it’s time to reel in your dream client. The best way to do this is with an enticing offer in your call to action.
People love the word free. Free hugs, free cookies, free samples.
It’s just the human nature.
My suggestion is whatever your niche is try to create a free item to give away when someone subscribes to your newsletter. Here are some ideas I love:
Free Business Worksheet
Free Template or Preset
Free 1 hour Consultation
4. make your link count
You only have one link. YOHOL it’s the new YOLO
Terrible jokes aside, you really only have one link when it comes to instagram so make it count. I typically use Linktree, it’s only of the ways you can host one link for many different services.
You can have multiple links pointing to different parts of your website, your blog, and your enticing offer.
Here is my Linktree you can check it out: https://linktr.ee/sammisocial
And here’s what it looks like on your phone:
The main thing to remember is you only have one shot *cue Eminems 8 mile* so make it count.