How to write captions that people engage with

To find success in social media is really to create an audience that engages with your content.

One of the biggest questions I get asked is how to write captions.

The question isn’t actually how to write these captions, but what to write and how to say it in a way that is meaningful enough to illicit your desired response.

A lot of posts you’ll read will have similar suggestions which are ask a questions, or have a call to action.

These are certainly good building blocks, but my method takes it a bit further.

  1. What is the emotion you want to evoke in your caption